How much does the Taylor 724ce cost?
Currently $3,499.00
The Taylor 724ce Grand Auditorium is one of the most popular concert acoustics on the market, which is a bit surprising given its high price point. Currently the 724ce retails for $3,499.00 in most markets.

Taylor's V-Class bracing is a popular feature that we see on their high-end acoustic guitars. You'll find this feature in the 724ce, along with all Koa tonewood, and made-by-hand attention to detail in the United States. As the Taylor series number gets higher (200, 400, 700, etc.), so does the price.
So the acoustics in the 700 series are not cheap.
But in this price guide, we're focusing on the 724ce specifically, by comparing live pricing from major retailers.
While our pricing tables are updated in real time, it's important to note that all prices are subject to change and are not guaranteed by us. We're also not including any B-stock, demos, or used listing in our tables.
See section on Reverb for used 724ce options.
We use partner links with Sweetwater and other retailers we trust to support Guitar Chalk and keep the lights on. If you click through our orange buttons and make a purchase, we might receive a commission at no extra cost to you. Thanks to all for the continued and generous support.
Taylor 724ce pricing from popular retailers
In most cases, an expensive guitar like the 724ce is going to be the same price across multiple vendors, with less price movement. At the time of publishing this guide, the 724ce's price was very consistent.
Amazon pricing
Amazon will, in some cases, have used options from third party sellers, which will be listed here. Note that Amazon doesn't let us track price history, so they're omitted from the alert and history sections below.
Price Alert Sign Up (lowest price among above retailers)
You can sign up for a price alert here, which will trigger if the Taylor 724ce drops under the amount you've set, regardless of retailer. It tracks with the lowest price listed among all of them.
The discount is up to you, but we wouldn't expect to see much (if any) knocked off the price of this guitar.
Taylor 724ce Price History
Just like the price alert, this chart follows the lowest price from the above table regardless of retailer. This gives you an idea of where the Taylor 724ce is trending, one way or the other. If you only see one bullet point, that just means the price hasn't changed recently. It's pretty common for acoustic guitars in this price range to hold their numbers for a long time.
Price History for Taylor 724Ce Koa Grand Auditorium Acoustic-Electric Guitar Natural
Statistics
Current Price | $3,499.00 | June 2, 2023 |
Highest Price | $3,499.00 | March 31, 2023 |
Lowest Price | $3,499.00 | March 31, 2023 |
Last price changes
$3,499.00 | March 31, 2023 |
Used options on Reverb
For an acoustic guitar this expensive, there's a surprising amount of used inventory. At the time of publishing this page, we saw 46 entries on Reverb. Here's a screengrab that shows the number, along with the lowest price.

For being so expensive, the Taylor 724ce used inventory is pretty healthy.
From what we've seen on Reverb, a 20-25 percent discount is possible. As always, it depends on when you're looking because this stuff changes a lot, and it happens fast. You can check Reverb's 724ce product page.
Conclusion
Prices for high-end acoustic guitars like the 724ce don't fluctuate a lot. Even among different retailers, they tend to hold really steady. Use our tables above to check, and who knows, you might be able to snag a deal.
If you sign up for the price alert, aim for a five to 10 percent discount, and note that it follows the lowest price among all the vendors listed, excluding Amazon.
The history graph is set up the same way.
If you have questions about our Taylor 724ce price guide, drop them in the comments section below.
Related Articles
Written by Bobby Kittleberger on Acoustics & Price Guides
Written by Bobby Kittleberger on Acoustics & Roundups
Comment Policy: You're down to leave a comment? That's awesome. Keep in mind that comments are moderated and rel="nofollow" is in use. Please avoid any spammy keywords or a domain as your name, otherwise your comment will be deleted. Let's stay on topic, keep questions relevant and have a meaningful conversation. All the best.