Updated by Danielle
Updated on September 13th, 2022
Up to this date, metrics and pricing were current. If there has been some time built up since the listed date, feel free to check with us to confirm this information. Metrics change regularly, but the prices listed are consistent "ballpark" figures.
Guitar Chalk is committed to providing informative, actionable, and distinguished content to our audience that details concrete solutions to problems they might be facing as guitar players. Our sponsored content serves the same purpose.
Cost and Terms
For sponsored content we're looking for industry experts to contribute. Thus, the more guitar knowledge, the better.
Here's a "ballpark" of how we typically price sponsored content:
- Article furnished by you (the sponsor): $400 - $600
- Written by Guitar Chalk (the publication): $700 - $1000
These figures are negotiable and tend to fluctuate anyway, depending on the time it takes on our end. For example, if there was a lot of formatting and editing that had to go into a furnished article, we might ask for $500 total instead of $400.
Regardless of which party authors the piece, sponsors retain the rights to the content because they are essentially purchasing it. The content is theirs, and it can reside on the Guitar Chalk domain permanently or can be removed at the owner's discretion.
Other Policy and Editorial Resources
Guitar Chalk's reader base is made up primarily of guitar students, teachers, and music production hobbyists who are engaged with music in a semi-professional capacity, though usually not as their primary 9-to-5 job. The articles we publish should add value to what they are experiencing in regards to the guitar and music in general.
For sponsored posts on GC to be a good fit, they should affirm the following:
- Have a clear and easily-determined relevance to guitar, music education, or music production.
- Offer or highlight a product that can be used to solve a problem or improve a guitarist's knowledge base.
- Highlight a product that is easily showcased in the context of a tutorial, review, or case study.
If your product fits these descriptors, feel free to get in touch with us via our contact page. Sponsored articles should have a hands-on element to them that highlight specific tools like pedals, strings, guitars, software, amplifiers or some other kind of musical gear.
The best scenario for a sponsored post is when GC readers can solve a concrete problem and, as a result, see a usefulness or need for your product. In the content marketing industry, this has a far better chance of converting to sales than the sales copy we're commonly used to seeing.
Metrics and Reach
While GC's reader base is largely comprised of the educational (students) and music production community (hobbyists), our readership at large is widely diverse and consists of everyone from beginners and casual musicians to gear hounds and music theorists.
In that regard, you can expect your sponsored content to get exposure to a wide range of musicians and guitar players.
Here are some of the specifics and metrics:
- Sponsored content is published at the top of the GC blog and home page
- Content "lives" on Guitar Chalk forever, unless the sponsor requests to have it removed
After the first three months, most new posts (depending on topic) get between 800 and 1200 total page views or roughly 300 - 400 per month. On average, a Guitar Chalk article obtains between 1800 and 2800 page views per year, though that number tends to go up as content ages.
- Pageviews per month: 200,000 +
- Unique visitors per month: 180,000 +
- Average time on page (dwell time):
- Newsletter subscribers: 10,000 +
Feel free to reach out if you'd like to see additional metrics and data points.
Who writes the content?
Bobby (Guitar Chalk's editor and founder) typically works with companies directly to develop and write sponsored content, though it's just as easy to work with your writers (in-house or contracted) as well.
If you prefer to have someone within your company (or for you yourself) to write the content, be aware that this person should be able to fulfill the following requirements:
- Possesses a deep and technically proficient understanding of the product or service.
- Has demonstrated a proficiency and excellence in writing and the English language.
- Knows the ins and outs of the modern copywriting and blogging style.
- Understands the guitar and music at least casually, if not professionally.
- Knows how to use media (screenshots, videos, etc.) to enhance and improve content.
- Should be able to adhere to our writer and publishing guidelines.
What does the process look like?
Assuming you're working with Bobby or one of our authors to produce the content, the publishing process goes something like this:
- Headline agreed upon
- Content written
- Evaluation period for client to provide feedback
- Final draft approved by client
- Article scheduled and published
Whether you're furnishing the content on your own or you want to work with us to have the copy written, we can talk details and specifics that work with your schedule. The process is structured, but flexible and negotiable depending on your needs and situation.
Get In Touch
Interested? Feel free to get in touch.