Guitar Chalk is committed to providing informative, actionable, and distinguished content to our audience that details concrete solutions to problems they might be facing as guitar players. Our sponsored content serves the same purpose.
Our Audience
Guitar Chalk's reader base is made up primarily of guitar students, teachers, "average joe" guitar players, gear enthusiasts, church worship leaders/musicians, and music production hobbyists who are engaged with music in a semi-professional capacity, though usually not as their primary 9-to-5 job. If your product is a good fit for this market, feel free to get in touch with us via our contact page.
Metrics and Reach
Guitar Chalk traffic snapshot for 30 days on GA4 from November 2024.
Here's the most important information as it relates to metrics:
- Sponsored content is published at the top of the GC blog and home page
- Content "lives" on Guitar Chalk forever, unless the sponsor requests to have it removed
After the first three months, most new posts (depending on topic) get between 800 and 1200 total page views or roughly 300 - 400 per month. On average, a Guitar Chalk article obtains between 1800 and 2800 page views per year, though that number tends to go up as content ages.
Traffic Metrics
- Pageviews per month: 200,000 +
- Unique visitors per month: 180,000 +
- Typical article engagement rate: 70%
- Newsletter subscribers: 10,000 +
- YouTube Subscribers: 1370 +
- Pinterest Followers: 17.4k +
Feel free to reach out if you'd like to see additional metrics or data points.
What you get and how we handle products
In most cases we provide the following for the products we review:
- Written review
- Long-form YouTube demo
- Multiple YouTube Shorts (cut and released over time from full length video)
- Original photography
- Permanent presence on Guitar Chalk's site and future recommendations in roundup pages
We always take our own pictures and do our own demos, assuming there's audio involved (a guitar pedal, amp, guitar, etc.).
One of our original photos of a preamp guitar pedal, ready for review.
And here's an example of a demo video we did for a sponsored product placement:
And here's a live example of a written review we've done for a popular multi-effects pedal: Eventide H90 Effects Processor Review
Results for our Partners
So what are the results we've driven for our partners? While the market can always shift and change, our long-term affiliate partnerships have done very well, and we would expect your products to do the same if they're available on these platforms. Primarily we work with the following companies:
As a result of our partnerships, these companies generated the following revenue and sales in 2023:
- Sweetwater: $1.04m
- Sales amount not applicable (secondary market)
- Guitar Tricks: $86k and 884 leads
- Amazon: $35k+ shipped items revenue
Who writes the content?
Bobby (Guitar Chalk's editor and founder) typically works with companies directly to develop and write sponsored content. If you prefer to have someone within your company (or for you yourself) to write the content, be aware that this person should be able to fulfill the following requirements:
- Possesses a deep and technically proficient understanding of the product or service.
- Has demonstrated a proficiency and excellence in writing and the English language.
- Knows the ins and outs of the modern copywriting and blogging style.
- Understands the guitar and music at least casually, if not professionally.
- Knows how to use media (screenshots, videos, etc.) to enhance and improve content.
- Should be able to adhere to our writer and publishing guidelines.
What does the process look like?
Assuming you're working with Bobby or one of our authors to produce the content, the publishing process goes something like this:
- Headline agreed upon
- Content written
- Evaluation period for client to provide feedback
- Final draft approved by client
- Article scheduled and published
Whether you're furnishing the content on your own or you want to work with us to have the copy written, we can talk details and specifics that work with your schedule. The process is structured, but flexible and negotiable depending on your needs and situation.
Get In Touch
Interested in a product placement on Guitar Chalk? Feel free to get in touch.